How unlucky is number 13?

Singers who turn VJ or the other way around, model who anchor shows or again, is it the other way around?

But the fact is that they seem to be creatively challenging their comfort zones and looking at other avenues to entertain their teen and 20-something audience.

One such long timer on the music scene is Luke Kenny, who was around when MTV came into India, bringing Nonie and the hottie Danny McGill, who later married the equally hot Kamal Sidhu.

In this hotchpotch world of blurring boundaries, foreign faces became close friends. Canadian born, Indian VJs were in demand, and Luke Kenny, a very much Mumbai boy got his share of hysterical female fans.

Those fans may just like to watch his latest creation, a movie called 13th Floor. You shouldn't take the stairs. Why? Because 13 floors may be a bit too much to climb! Okay, that was a lame joke but here is more on the VJ-turned-TV producer-turned-filmmaker's latest project.

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The man, who was once a familiar face on Channel V and later on decided to movie behind the camera, has now turned to filmmaking with his new film 13th Floor.

This is a digital film and what's unique about it is that it's been shot in six days flat and the story is written by fashion designer Devaki and background score is by Anoshak Karbahny who is a pilot by profession.

So, it's a film by film buffs, who have almost no prior experience in filmmaking.

Even Luke Kenny plays this up and he told CNBC-TV18, "Apart from me being a VJ who has directed the film, my writer is a fashion designer, music guy is a pilot, my editors are ad filmmakers, my set is designed by an interior designer."

Co-producer and writer, Devaki says, "I did the writing and then we did the directing together. And everything else has been done by both of us."

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13th Floor, as the name suggests deals with the supersition surrounding number 13. Starring Sandhya Mridual and Purab Kohli, the story revolves around two strangers who get stuck one night in an elevator. And then their secrets start unraveling. And lives change. which is the basic premise of the story.

Luke Kenny adds, "Everybody says that 13 is unlucky but what if that unlucky thing happens in life because something lucky will happen to you a few days, a few years down the line. And because of that unlucky incident, your luck changes."

Almost 70-minutes long, this film has already been selected at various film festivals including Edinburgh's Tromafling International Film Festival and California's Temecula International Film Festival. The film will be released this Friday in Mumbai's few select theatres. But will the number 13 prove lucky for him?