Harrdy Sandhu Opens Up On The Rise of Punjabi Music Globally: The Future Looks Promising | Exclusive

The music culture of Bollywood has changed significantly in the last few years. Regional languages like Punjabi are becoming more and more popular, while Hindi songs, which formerly defined Bollywood’s identity, are becoming less prevalent. From Desi pop to hip hop, Punjabi music has become the new rage for India’s youth, and the trend shows no signs of slowing down.

Harrdy Sandhu who is currently on his maiden India tour says that one of the biggest reasons for the rise of Punjabi music is its crossover appeal. “There is a soul in Punjabi music that tugs your heart and I guess that is why it is so popular globally. When I was in Australia as a student, I would drive a taxi and I would put on Punjabi songs and these foreigners would go mad (laughs). It has been going global and people are just lapping up to it. People groove to these songs despite not partially or completely understanding the lyrics. The song as a whole is perfect to vibe with,” he said while speaking to News18 Showsha recently.

Diljit Dosanjh’s appearance at the 2023 Coachella Music Festival was a significant event for the Punjabi community in India and worldwide. AP Dhillon’s songs have taken every space in social media by storm. The songs were a part of memes, reels, and almost everyone’s music library.

Acknowledging the contribution of various Punjabi artists, the Bijlee Bijlee singer added, “Diljit paaji went to Coachella and it’s a big achievement for all of us. He has been in the industry for more than two decades and I have been his biggest fan. Arjan Vaily sung by Bhupinder Babbal (from Animal) is a song that has been loved by the listeners. Punjabi songs are original. Personally, I am also trying to do a lot of fusion with Punjabi music and it goes really well. I believe the future is promising for Punjabi music.”

Talking about his maiden tour, Sandhu says that the idea is to give that international concert vibe to his fans. “This is the first time that I am on an India tour and I’m super excited about it. We have a great lineup and I can’t wait to give back the love to my audiences that they have always showered on me and my music. As much as I’m looking forward to seeing my fans, my biggest thought is to make sure they have a blast when they attend the concert,” he told us.