New Delhi: After luxury brands setting up shop in India, it is now International lifestyle and luxury magazines that are making a beeline to launch Indian editions.
OK! and Marie Claire were launched in quick succession within a span of few months this year. Following them are & magazine, Vogue and GP.
The Indian promoters of & or the Andpersand magazine as it is called, believe that there is enough space in the Indian market for everybody to thrive.
"Different magazines cater to different tastes, like OK is a celebrity gossip magazine, while Marie Claire is more of a woman-oriented magazine, whereas we shall focus on staying true to the India's style and attitude, while incorporating a taste of the rest of the world," says Prakash Johri of & Magazine.
"I think India is very much ready for the International magazines. Before launching Marie Claire in India, we conducted a focus group survey, and International content was the buzzword that we heard," says Shefalee
Vasudev of Marie Claire.
Maureen Wadia of Gladrags magazine agrees, "People want to read, learn and match standards with the rest of the world. This is what makes India a potential market for these foreign publishers as well".
Maureen is also of the opinion that Indian publications are well equipped to give them a tough fight.
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