Choosing Specific Courses
Take a copywriting course. Copywriting courses are valuable if you want to work with writing and editing. Copywriting can help you at all levels in both retail and direct marketing. This type of course helps you effectively communicate and creatively present your ideas. This course covers grammar, punctuation, and spelling which will be needed in advertising campaigns.
Consider a course on the principles of advertising. Understanding the basics of advertising is important if you want a career in the field. Courses that deal with basic principles cover concepts, perspectives, and methods that are successful in marketing. Many of these courses also cover the business side of advertising, for example exploring budgets and contracts.
Take courses on consumer research. Understanding your audience is important when you work in advertising. There are many courses offered that help you understand the role of audiences and explore target markets. These courses also explain methods for analyzing web statistics, content, and audience reaction. You can also learn how to data mine, and produce surveys, interviews, and questionnaires.
Choose a course focused on brand management. Understanding the importance of brands and branding can help you be an effective advertiser. Courses on brand management analyzes branding and explores how to build effective brands.
Consider courses on the ethical and legal aspects of advertising. Another aspect of advertising you may want to explore is the ethical, moral, and legal implications of advertising. Courses related to this topic cover advertising regulations, ethics in public communication, and product placement.
Take a class on creative development. Part of advertising is creating effective campaigns. There are many courses you can take that cover the creative process of advertising. These courses cover all types of media, including print and video campaigns. You go through the process of developing an advertisement for a print or video campaign, using storyboards, and putting the ad together. These courses also explore the challenges and limitations you may face during a campaign.
Finding a Class that Works for You
Fulfill a requirement for your concentration. If you're in college, the advertising courses you choose will also be dependent upon what you must take to complete your degree. Generally, there are required core classes you must take, like writing for media or principles of advertising. You also can take electives in areas that interest you or relate to your specific focus. For example, electives may cover creative development, management, digital media, international advertising, market research, or design.
Take a free online advertising course. If you already have a job and want to learn more about advertising, or you are not in college but are interested in the field, you can take free online courses in advertising. These courses are also beneficial if you are already in the advertising field and want to expand your knowledge in a specific area. There are many websites that offer free advertising courses or trial memberships that allow you access to content for free for a limited amount of time. Try googling "free advertising courses" for lists of available courses.
Try a pay by the course option. Some websites or colleges offer online courses that you can take on a pay by the course basis. These courses are generally for professionals or individuals not enrolled in college who want to learn about advertising. For example, websites like Coursera offer courses you can take that are taught by professionals and professors from universities like Duke or the University of Pennsylvania for a fee.
Comments
0 comment