The Indian automobile sector is a competitive sector with companies leaving no stone unturned to impress the buyer. A lot of this involves smart marketing and social media campaigns to score some points over a rival. Things can get pretty competitive at times, as most recently seen in case of Tata Motors vs Maruti Suzuki.
Like all rankings, if you are at the top, you can hit the competition where it really hurts. Tata Motors chose to take a dig with a social media post over the Global NCAP crash test results as they attacked Maruti Suzuki WagonR for ranking low (2-star) in safety standards.
That's what makes us who we are: a truly Dil Se Strong connection with the entire WagonR family!#DilSeStrong #MarutiSuzukiArena #WagonR pic.twitter.com/0WUWlYs3zB— Maruti Suzuki Arena (@MSArenaOfficial) November 24, 2020
“Safety is ‘two’ important to be ignored. Be smart before someone overturns your caRt," read the tweet by Tata Motors. The ad pfeatures a wooden wagon and one of its wheels have come off. The poster says, “Oh S**t, WAGONE." The clear dig at the competition additionally features the name Tiago on the bottom left corner, Tata’s car which has received a 4-star rating in Global NCAP as the safest car in its segment.
Safety is 'two' important to be ignored. Be smart before someone overturns your caRt.Choose Tiago, the safest car in the segment, rated 4 stars by GNCAP.
Click on https://t.co/x9nKgE745s to book now.#Tiago #NewForever #SaferCarsForIndia pic.twitter.com/3k8Ughat0C
— Tata Motors Cars (@TataMotors_Cars) November 22, 2020
Maruti is India’s top automaker and it wasn’t going to take that dig casually. Soon, Maruti came up with a social media campaign of its own focusing on the popularity of the WagonR across the country. The poster features a shiny blue WagonR with a festive banner that reads “trusted by 24 LAKH+ families." Below the banner is the response to Tata, “That’s what makes us Dil Se strong."
Like all things on social media users soon joined in and took sides of both the auto majors. “I was considering other cars and Tata was never the option before. But, as I did more research, I found Tata cars to be more feature loaded and Safe. I booked a Tiago. Great Job guys," said one user. Another user said that Tata needs to improve a few issues too in spite of scoring high in the crash test.
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Most people pointed out that car manufacturers cannot compromise on safety anymore and it should be their priority.
In the Global NCAP crash test, Wagon-R got just a 2-star rating while Tata’s Tiago managed a 4-star safety rating. Maruti’s S-Presso also scored failed to score any stars in the test and Tata had taken a jibe over that too just a few weeks ago.
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