The homegrown automobile maker Mahindra & Mahindra’s premium two-wheeler division, Classic Legends, is planning to expand its motorcycle industry’s range of models, dealership footprint, and stake globally.
In this groundbreaking development, Classic Legends is likely to introduce the Birmingham Small Arms Company Ltd (BSA), a UK-based brand of motorcycles, to Indian markets by 2025. This partnership is expected to ignite excitement across the automotive world and have a meaningful stake in this emerging space.
Reports suggest that the BSA motorcycles are currently available in 12-13 European countries and the United States, and this two-wheeled electric bike could grace the streets of India in the next 12-18 months.
According to the CEO of Classic Legends, the manufacturing company is now looking to roll out the BSA brand in Australia, Japan, and New Zealand. CEO of Classic Legends Ashish Joshi said, “We’re currently looking at demand fulfilment for BSA across twelve to thirteen European countries, and the US is going to take a lot, not only in terms of capacity but energy, as well. Besides, if it can be launched in Australia, Japan, and New Zealand, why miss India?” reported Team-BHP.
As part of the brand’s global expansion strategy, the Birmingham Small Arms Company Ltd (BSA), will roll out its range of models in Australia and the US by 2024. Reports also suggest that Classic Legends’s roadmap also includes Japan, Australia, New Zealand and India, where the BSA’s electric bike will be manufactured at Mahindra & Mahindra’s plant in Pithampur, Madhya Pradesh.
Team-BHP also reported that the company could also bring twin-cylinder motorcycles to India, apart from reinforcing its core Yezdi and Jawa bikes in the 350-500 cc segment. However, it will possibly be done depending on the demand for such bikes.
Classic Legends currently averages about 4,000 to 5,000 bikes monthly and now has a renewed focus on product launches, widening its global footprint and network expansion.
Birmingham Small Arms aka BSA, was established in 1861 for the production of firearms at Small Heath. Its metalworking factories were later converted into bicycle setups and then motorcycles by 1863. The brand’s motorcycle division was set up in 1903, with the first motorcycle released by the firm in 1910.
The brand became the world’s largest motorcycle maker by the 1950s, but it went bankrupt in the 1970s and stopped producing motorcycles. Following that, the brand was acquired by the Mahindra Group in 2016.
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