Pakistani Group Hacks Burger Singh’s Website, Company Gives ROFL Reply

The well-known Indian fast-food establishment, Burger Singh, encountered a cyberattack on February 27 orchestrated by a Pakistani hacking group called Team Insane PK. The company announced the incident on their social media platform on X (formerly Twitter), responding with humour and deciding not to immediately address the security breach.

The hacking group, recognized for previous digital exploits involving Delhi and Mumbai Police, turned its focus to Burger Singh’s website following an incident related to a politically charged promo code, FPAK20, as disclosed by the company in their post.

Burger Singh explained the origin of the cyber incident, stating that a promo code they had thought was clever turned out to be very successful, surpassing their expectations. Reflecting on this, they humorously noted that providing discounts with a geopolitical twist turned out to be a continuously rewarding strategy.

Instead of immediately removing the digital graffiti, Burger Singh made an unconventional choice to keep it on display for a day. They turned the incident into what they called an “open mic night for hackers.”

The company stated, “Here’s the scoop: our website didn’t just get a new look; it got a whole new attitude, albeit one we didn’t sign up for. While we’re on the subject, let’s clear the air: our website is currently a work in progress. Think of it as that one room in your house you’ve been meaning to clean up but haven’t gotten around to yet.”

The post also mentioned that they are tapping into their “inner cool uncle” and avoiding the urge to quickly fix the situation. Instead, they stated that they would leave the graffiti up for a day, seeing it as an opportunity to say, “Take a good look, folks. Inspiration strikes in the oddest of places.”

Burger Singh adopted a playful yet reassuring tone, suggesting a shift in focus towards developing their next innovative idea while reassuring customers that the digital disruption was only temporary. Their message conveyed a mix of resilience and humour, signing off with, “To our beloved patrons, we say: keep calm and carry on. Our digital hiccup is just that – a hiccup… Stay hungry, Stay foolish.”

The CEO of CloudSEK, a company specializing in using contextual AI to anticipate and prevent cyber threats, responded to the post, offering a free security assessment as a gesture of appreciation for Burger Singh’s transparency.

Another user praised Burger Singh’s approach and expressed intent to visit the store for burgers.

However, some users speculated that the cyberattack incident was a deliberate marketing ploy to garner attention. One user commented, “Marketing Ka Badiya Tarika Khud Ka Website Hacked Dikhaoo Or Marketing Karwaloo Bad Mai Sabhi Tum Se He Burger Order Karwa Ye Ge.”

However, the claims made by the food outlet regarding the cyberattack cannot be independently verified.