At some point in 2019, the world’s most popular online messaging app WhatsApp is preparing to roll out advertisements in Status which appear in the Instagram and Facebook-style feature which allows users to post text, photos, videos and animated GIFs that appear to friends and then disappear after 24 hours. WhatsApp vice president Chris Daniels spoke about the plans earlier this year and said: ‘We are going to be putting ads in “Status”. “That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp.’
WhatsApp is currently available across all popular platforms – iOS, Android, PC and Windows Phone – and will soon add advertisements to its Status feature. The ads will be featured on WhatsApp Status very much like the ads are being treated on Instagram.
There were media reports last month too that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the "Status" section of the app. WhatsApp's "Status" feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours. According to media reports, the advertisements would be powered by Facebook's native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app. Facebook CEO Mark Zuckerberg's goal to monetise WhatsApp has forced the social media messaging service's co-founders to leave the company.
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