Google, in an attempt to help businesses avert the revenue loss due to slow mobile websites, has unveiled two new tools as a solution at the ongoing Mobile World Congress in Barcelona. The new tools announced are termed ‘Speed Scorecard’ and ‘Impact Calculator’. While the former is essentially a speed comparison tool for mobile websites, the other quantifies the revenue loss due to low loading speed of a mobile website.
Backed by a Chrome User Experience Report, the Speed Scorecard will provide insights to the website owners on the loading time of their mobile websites in comparison with other similar websites.
As per Google’s recommendation, a site should be able to load within five seconds on a 3G connection and within three seconds in case of a 4G connection on a mid-range smartphone.
The post also mentions that there is a 20 percent fall in sales conversion upon every one-second delay in loading time. To prevent this, the Impact Calculator, another tool announced by Google calculates the monetary loss that a business might suffer due to a slow load time.
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