Micromax to Enter Refrigerators, Washing Machines Segment in India
Micromax to Enter Refrigerators, Washing Machines Segment in India
For refrigerator and washing machine category, Micromax will be aiming for a 3 percent market share in the first year.

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Commenting on the launch, Rajesh Agarwal, Co-founder, Micromax Informatics Ltd. said, “With our new category and expansion of our existing products, we are working towards becoming a leading consumer electronics brand and are very confident that 2018 will be a landmark year for us in this segment."

As per the company, it has already invested around 300 crores in the last 2-3 years and is planning to invest around 200 crores more in the next couple of years. Micromax has also set up dedicated service centres and a special customer service application for the new product segment to take care of the after-sales services.

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