Instagram started its journey with photos and gradually moved to short videos. The platform has even dabbled its hands with long videos but now it is ready to return back to its original roots and that is short videos. Adam Mosseri, Instagram Chief has confirmed that short videos are going nowhere and represent the platform’s core identity of connecting people with friends.
Technically, Instagram started as a photo sharing app, which also connected people but the explosion of videos meant that Reels became a bigger part of the Meta-owned platform’s future strategy. And it seems the content has now become its core identity.
Mosseri feels that when you send a short video to a friend, that’s a connection brought forward by Instagram. He was sharing these updates through a video on the platform after one of the creators asked him about the company’s focus on longform video, to which Mosseri’s answer was a direct no.
It is interesting to hear the Instagram chief talk about the connection of short videos with its identity and one of the examples does resonate with that thought. “Or for me, I see a highlight of an amazing soccer goal or trick, and I send it to someone who I know loves soccer as much as I do. So these things are about connecting with friends over your interests,” he said in the video.
The comments about longform video come at a time when TikTok is pivoting to that segment and investing more into the content of the genre. We still don’t know where TikTok sees the value in competing with the behemoth like YouTube, but only the platform and its executive know the reason behind it.
Either way, it is good to know that Instagram’s main focus is and will remain videos. So, if you have been wishing for an Insta-like photo sharing app that is user-friendly, the search and the wait goes on.
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