Google CEO Sundar Pichai at the Digital Unlocked event Wednesday in New Delhi announced a training programme in association with B-school Indian School of Business and FICCI to empower SMBs with essential digital skills that will enable them to get online and start using the power of the internet to grow their business.
“In keeping with the varied learning needs of the millions of businesses in India, we’ve built this program across online, offline and mobile. The offline training is being conducted in partnership with FICCI and over the next three years, 5,000 workshops will be held across 40 Indian cities," Google said in a release.
The online training comprises a set of 90 self-paced video tutorials, curated specifically for India and is available free of charge. The tutorials cover a comprehensive set of topics ranging from building a web presence and driving online growth to reaching customers over mobile and video. The trainings are certified by Google, Indian School of Business and FICCI. Also read: PM Narendra Modi Says We Must Develop Scientific Social Responsibility
“The Internet is a powerful equalizer and we are motivated to bring the benefits of information and technology to as many people as possible. Building for everyone and making it available in the hands of as many people is at the heart and core of what we do. And we do this by investing in open ecosystems," said Pichai.
Further, for India’s mobile-first audience, Google also launched Primer, a free mobile app uniquely designed to teach digital marketing skills in a quick, easy and interactive way. It is available for download through the Google Play and iOS app store. Primer also works offline and is currently available in English and Hindi with Tamil, Telugu and Marathi versions coming shortly.Also read: BHIM UPI App: Unable to Make Payments? Here's What You Should do
At the event, Google also previewed My Business Websites, aimed at equipping the vast majority of small businesses with a simple way to start their digital journey by creating a free, mobile optimised website, easily and instantly.
Available for Google My Business users later in the year, this new feature will provide simple, templated, editable websites for small businesses created from their data and photos on Google Maps. My Business Websites will be available in English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam.
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