Manish Malhotra To Design Over 10,000 Uniforms for Air India

Celebrated couturier Manish Malhotra will be designing new uniforms for over 10,000 Air India employees. Reimagining their uniforms is a journey Manish is thrilled to embark upon. Air India announced its partnership with Manish on September 28, stating that the new designs will be for Air India employees including cabin crew, cockpit crew, ground and security.

Malhotra’s prolific career spanning over 30 years as a couturier, costume stylist, and entrepreneur, has seen him revolutionise the fashion landscape in India. While his designs are characterised by their use of rich fabrics and bold colours, his clothes are known for their perfect fit. Malhotra and his team have begun meeting Air India’s frontline staff, conducting discussions and fitting sessions with them to better understand their specialised needs.

Manish Malhotra, who is a steadfast supporter and traveller of Air India, says, “It’s an absolute honour to collaborate with Air India, our national flying ambassadors. Reimagining their uniforms is the onset of a journey of joy and collaboration, and I am excited to embark on it.”

In keeping with the tradition crafted with timeless elegance, Manish says, “Our shared ideology is simple yet profound: to evolve without erasing, to modernise without forgetting. Together, we aim to intertwine tradition with the future, crafting uniforms where comfort meets authenticity, wrapped in timeless elegance.”

This collaboration is a step further in the manifestation of Air India’s new global brand identity as part of its ongoing modernisation programme. Air India expects to commence rolling out the new look for its uniformed employees by the end of 2023.

Speaking about the bringing Manish Malhotra on board for this collaboration, Campbell Wilson, CEO & MD, Air India, says, “Air India is delighted to be collaborating with Manish Malhotra to realise our shared ambition of representing the very best of a vibrant, bold, and progressive India on the world stage. We are working closely with Manish and his team to combine elements of our brand, our heritage and our culture, together with the unique requirements of the airline environment, for what we hope will be a fresh and exciting new look that supports and represents the new Air India.”