The city of Mumbai is currently buzzing in the presence of fashion connoisseurs and style enthusiasts who’ve flocked from different parts of the country to attend the ongoing Lakme Fashion Week Summer/Resort 2018. And while the day one concluded with a full-house at Anita Dongre’s arresting show of collection titled Songs of Summer, the fashion auteur feels that the choices of a modern woman seek no ramp trends but decided by her own preferences.
“Today, fashion is an outlet to express confidence and individuality and is no longer about following trends blindly; and while fashion choices are more or less influenced by society, culture or celebrities, the modern woman is more likely to be influenced by her own inclinations and preferences than what’s shown on the runway and global trends," says Dongre while speaking to News18.com.
Dongre points out that the fashion has now been more personalised than ever and even redefined “with a wave of positive change from the quintessential to more versatile and personality-driven styles."
At a time when every industry seeks modern ways of sustainable conservation, fashion perhaps is at its fore of promoting and encouraging more careful ways bringing out its creative best. According to Dongre, sustainable fashion primarily means to conduct the fashion business weaving the past, present and most importantly the future, in the designs- the way it was always meant to be.
“Looking towards the future, practicing and building processes that are sustainable, respectful of the people involved and environmentally conscious," she adds while explaining what sustainable development means to her.
Dongre makes no qualms in accepting that we're already experiencing the extreme effects of decades of neglect and that it isn’t going to get any better unless we take things in our own hands and do our bit.
“It is imperative for us to adopt more sustainable practices as an industry. Slowly, more people are choosing these benefits in addition to demanding change in how the fashion industry approaches production and its effects on the environment. To put it in fewer words, sustainable fashion is the need of the hour," she concludes.
The designer closed the opening night of the 5-day fashion extravaganza with her collection combining a symphony of subtle pastels, exquisite light fabrics and floral and botanical motifs. Given that the collection brought back the fashion of the 50s, Dongre admits that she continues to enjoy the understated decadence of the 50s and the garments that didn’t feel heavier than thyself.
“The silhouettes and fabrics were elegant and comfortable. Instead of restrictive clothing, free-flowing garments took centre stage in the form of billowy pleated midi skirts, wrap tops and loose palazzo pants. Summer is the time to wear easy breezy silhouettes, and the 50s presented the perfect inspiration to create garments that won’t bog you down," she explains.
Dongre found her muses in Bollywood's much-loved couple Shahid Kapoor and Mira Rajput. While Mira looked resplendent in Dongre's exquisitely designed lehenga, Shahid made for the knight in shining armour.
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