Kenneth Cole is tapping into the growing trend for gender-fluid scents with a new "customizable fragrance" collection for men and women.
The collection, which is the brand's first fragrance launch in 15 years, comprises two "Kenneth Cole for Him" and "Kenneth Cole for Her" scents, as well as a trio of additional perfumes designed to be layered with either of the signature scents or worn alone.
"I believe that everyone is their own brand," said the brand's Chairman and Chief Creative Officer Kenneth Cole in a statement. "Personal style is defining and this unique selection of fragrances provides yet another opportunity for one to further express their individuality."
"Kenneth Cole for Him" is described as a woody, salty and citrus-like scent featuring base note of Modern Woods and White Amber, while its female counterpart combines top notes of Pink Peonies, Lemon and Translucent Florals with base notes of Sandalwood and Skin Musks, for a dynamic result. The "personalization fragrances" collection comprises "Serenity," a calming scent that can be worn alone or with either of the headline fragrances to enhance their sensuality, and "Energy," which fuses Neroli and Orange Flower to offer an ultra-fresh standalone scent, and can be layered with the his or hers perfumes for a sportier result. The final fragrance, "Intensity," makes the men's scent warmer and more intense, and the women's bolder and more flirtatious. It can of course also be worn alone, making for a seductive perfume containing notes of Cardamom, Leather and Tonka.
While the "Kenneth Cole for Him" and "Kenneth Cole for Her" scents are set for nationwide launch this month, the personalization fragrances will launch as four-piece sets in April.
The brand is the latest in a long list of fragrance creators to test out genderless scents, with Maison Margiela, Calvin Klein and Maison Kitsuné all launching unisex fragrances last year alone.
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