Bergisch Gladbach: Technology providers for the World Cup laid 8,000 kilometers (5,000 miles) of cable to keep a computer network running for 12 match venues plus official hotels and media hubs. From there, the numbers get baffling.
Mike Kelly, head of FIFA's IT Solutions, said the demand for information ranging from details needed for 250,000 accreditation applications to play-by-play analysis of matches was growing with each event.
He estimated 15 terabytes of data - that's 15,000 billion bytes or, he said, the equivalent of 100 million text books - would travel across the network during the June 9-July 9 tournament.
The most visible interface for fans is on the Internet, where record numbers were achieved with still half the tournament remaining.
Kelly said an average of 5 million "unique users" were spending more than 30 minutes on the official World Cup Web site - fifaWorld Cup.com - with 2.5 billion page views in the first two weeks.
Video highlights are available on the internet for the first time, with organizers reporting more than 60 million video streams had been viewed.
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