Classified Media have become a mainstream platform for businesses offering all in one solution for diverse industry verticals to connect with end customers as well as other stakeholders. The recent fervor of classified media in the market indicates its popularity driven by demand. Classifieds are now shifted from print media such as newspaper and magazines to digital domain.
Report suggests that online-classified industry has stolen about $3.5 billion from newspaper industry. While advertising on newspaper has dropped, online traffic in classified sites has increased exponentially. As projected by estimates, online advertising market in India will reach the mark of Rs 7,000 crore by the end of 2015.
One of the reasons of this growing online-classified market is the tech-savvy young generation of the country. The market, in fact, is on a growth phase with rising number of internet users. Digital connectivity and proliferation of mobile devices among masses is on a rising trend. This has influence the upcoming generation between 15 to 25 years the most. This age group is turning to technology-based facilities, braking away from conventional modes of information sharing.
Being on a high time of education and choosing a career path, this group forms the largest community searching for educational information on the internet. Along with classical subjects, professional courses are becoming more popular among this age group.
Since courses under this segment are with better job prospects, students get attracted to them easily. Professional courses offer hand-on training and skill development specific to industry and market requirements. The most advantageous feature of professional course is: it is market oriented catering real time need of any industry.
Classified sites emerging as the prime platform for business advertisement, has been offering easy avenues for business to grow. Professional courses are emerging as one of the prime categories on classified sites. Availability of these courses in any city or specific location is known through classified sites.
Students can find any available professional course in online classified platforms and contact them for details. Hence, classified sites are beginning to play a role in education industry by supporting students as well as providers. By assisting professional classes to expand, these sites are helping both business and education scenario holistically.
Accessibility is one of the major advantages of classified sites. As mobile devices are quite common among the youth group, they can access these sites easily and quickly. Hence, information about courses and their availability can be obtained at ease. These have driven a pace in education landscape and facilitated quick delivery of skill and education. Now students do not have to allocate a separate plan to visit a location personally or to check out for information via friends. They are now empowered with massive information, which are easily available just in their pockets.
Classified sites are emerging as one of the most effective platforms to juxtaposition education and business. Education industry being reinforced by business values increases the competitive nature in its service. These sites has help education to become service oriented and assisted knowledge to be dispersed as products and services. A competitive attitude among players in professional education market will pester them to offer more effective and productive education, which, ultimately, will benefit the learners. Also, this will proffer a competitive pricing in the market and allow students to select the best institute according to their preference.
The foray of classified sites in education has nourished a win-win situation for students, education providers as well as for the market itself. As these sites offer a segregated and exclusive platform for professional courses, more providers are emerging in the market due to its market viability.
In Indian context, the prospect of professional education is massive in current times and it will be larger in near future. As the nation is through a growth phase, it will require massive skilled human resources. Online-classified platforms can offer substantially to the industry by improvising their services. Features that are more pervasive can be added to classified sites transforming them to be better platforms to connect, students, instructors and institutes.
(Rupesh Kumar is Country Manager TheGoodDeal.in)
Comments
0 comment