CHENNAI: In an attempt to bring forth the aesthetics of classical music genre and showcase hidden talents of budding musicians in Tamil Nadu, Tanishq recently announced the launch of ‘Swarna Sangeetham’ – a talent hunt for the next Carnatic classical singer of Tamil Nadu. The show will be aired on Raj TV on February 4, every Saturday and Sunday, 9pm onwards for thirteen weeks. It will put participants through an enchanting journey of raagas, thalas and pallavi, to find out the next Golden Voice of Carnatic Classical Music. The contest was recently announced at a Tanishq store in Chennai, in the presence of Papanasam Ashok Ramani, Carnatic musician; Parvesh Debuka, brand manager, Tanishq and Mala Manyan, Chief Operating Officer (COO), Raj Television.After the first stage of auditions, a group of 15 contestants will be selected from various parts of Tamil Nadu. They will compete on different levels and confront the weekly elimination round to become the ultimate winner and wear the crown of ‘Swarna Sangeetham’. The judges, Papanasam Ashok Ramani and S Soumya, who are revered musicians, will guide the participants throughout the competition. Renowned artistes such as Sudha Raghunathan, Unnikrishnan, Nithyasri Mahadevan and others will make appearances during the show to motivate and judge the participants. The show will be anchored by popular singer Mathangi. CK Venkataraman, COO, Tanishq said, “As Carnatic classical music continues to be a dominant art inspiring generations in Tamil Nadu and forms an integral part of the culture, Tanishq seeks to pave the way for classical music lovers through this reality show. Utilising this larger platform, music lovers can now showcase their hidden talents to the nation and create a breakthrough from popular light music which is avidly followed by viewers on various channels.” Further, he added, “ Through Tanishq Swarna Sangeetham, we aim to reside in the hearts of Tamilians and not be merely known as a jewellery brand but be a part of their culture and tradition.”Papanasam Ashok Ramani said, “Our carnatic music is divine and is a classical art form. There are several composers who have contributed to the growth of carnatic music over the years. It is heartening that Tanishq is taking the initiative to bring out the best talents in the carnatic field by conducting competitions on Raj TV. I am extremely glad to be a part of this project as a consultant and a judge for this unique competition. ”Speaking on the occasion, Mala Manyan, Chief Operating Officer (COO ), Raj Television, said, “Raj TV is very proud to be associated with Tanishq Swarna Sangeetham. This is a unique attempt in itself wherein Tanishq, in association with Raj TV, is getting the connoisseurs of classical music together on one platform to unearth the hidden talents. Today, television is brimming with musical reality shows on channels, that focus on contemporary or film/popular music but very rarely do you get shows that focus on a purist musical form like Carnatic classical. Also our attempt is to popularise this form of music among the youth and contemporary singers and this is what differentiates Tanishq Swarna Sangeetham from other reality shows. We have aspirants from across the state and also from other parts of the country and even abroad who participated in the auditions and the average age of the contestants is between 15-23 years.”
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