New Delhi: Indian film production companies were a hit at the Cannes. And a majority of the participants inked new deals at the world's largest film festival.
India has been projected as a shooting location and for its post- production and special effects outsourcing.
Indian film content has been widely accepted beyond the Indian diaspora and domestic market, a release by industry body CII, which took a delegation to the festival, said.
"We made a real breakthrough this year at Cannes. The India Pavilion at Village International attracted enormous attention and connected with global cinema," CII National Entertainment Committee Chairman Bobby Bedi said.
Indian films like Rang De Basanti, Don, Hari Om, Boom, Friends Forever were the popular choice of buyers for overseas territory rights.
Also, theatre owners in Italy, Germany, France, West Asia came forward to screen Indian movies.
More than 80 companies, 20 exibitors and over 45 independent filmakers put their products on display at Cannes.
"We got entry in new markets of west Asia, eastern Europe and south America. We are very happy to sign deals with Rapid Eye Movies in Germany," UTV Vice President (International) Ashok Holla said.
Karan Johar's Dharma Productions also got leads into new markets for its forthcoming movie Kabhie Alvida Na Kehna.
The International Film Festival of India and the Film Bazaar to be held in Goa later this year also generated interest among the members of Cannes.
There is a possibility of India ratifying the signed co-production treaty with Italy and UK and ink audio visual treaties with Germany, China, Canada and Australia, the release said.
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