Films need good marketing: 'Ishaqzaade' director
Films need good marketing: 'Ishaqzaade' director
After directing 'Ishaqzaade' for Yash Raj Films, Habib Faisal is doing two more films with the production house.

Mumbai: After directing 'Ishaqzaade' for Yash Raj Films, Habib Faisal is doing two more films with the production house and says he is comfortable working with Aditya Chopra.

"I will be doing two more films with YRF. I have very easy and comfortable relationship with Aditya Chopra. I get all the freedom to write the way I want, to make the way I want. Ao why would I lose that comfort," Habib, whose second directorial 'Ishaqzaade' starring Arjun Kapoor and Parineeti Chopra is releasing Friday, told IANS.

Critics appreciated 'Do Dooni Chaar', audiences loved the story and performances by Neetu and Rishi Kapoor and it also won a national award. But Habib says his directorial debut suffered because of lack of marketing.

"A film is a product you create any unless you don't market it then how will people will get to know. Yes, 'Do Dooni Chaar' suffered from marketing. I made it like a main stream film. My idea is always to entertain the audience but fit in some thoughts because audience is craving for some value system," he said.

"But the bottom line is people need to be entertained because they put their hard earned money to get entertained," he added.

The 2010 release is telecast on the small screen almost every week and it makes Habib happy.

"I am glad that every second week 'Do Dooni Chaar' is being telecast. The channel, which has bought the rights, have found some reason to play it again. They won't just plug in anything and kill their air time," Habib said.

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