New Delhi: Path breaking ideas do not mean developing communication that bumps skips and bounces over the heads of the target audience.
Yahoo! India, has decided to shine the spotlight on work that stands out with the 'Yahoo! Big Idea Chair' Award.
Says Pearl Uppal, Sales Director, Yahoo! India, ''The EFFIE Awards are very special, for the fact that they recognise the efforts of not just the ad agency, but also the client. The awards also consider the actual marketing results that a campaign has achieved.''
The Award has, since its launch in the US, been a part of several prestigious shows like ADDY Awards, EFFIE Awards, CLIO Awards, International ANDY Awards, The DTC National Awards and many more.
It travels outside the US for the first time to India and will be awarded at the EFFIE 2005, to the team that has best revitalised a brand with effective brand positioning along with intelligent use of media and creative.
Open to all entries across categories, the Effie?s jury will judge this award.
The Effie Awards for advertising effectiveness for the year 2005 will be announced during a ceremony at the Hilton, Mumbai on October 24, 2005.
Yahoo will present the awards, organised every year, by The Advertising Club of Bombay, for the fourth consecutive year.
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