New Delhi: Sansui on Friday announced the signing up of Rahul Dravid, Indian cricket’s most reliable batsman, as its brand ambassador.
The Japanese company has signed Dravid as the brand ambassador for its range of television and home theatre systems.
In an official statement made in Mumbai, the company said that an aggressive multimedia campaign would be launched across all media platforms with the cricketer endorsing the Sansui range of products.
"It has been Sansui's vision to bring the best in entertainment technology to the country. With this campaign we are charting a new path of sustained precision, quality and constant innovation," PTI quoted Sansui Director Anil Khera as saying.
Dravid or 'The Wall' — as he is popularly called — is already the face of some of the leading brands like Reebok, Castrol, Citizen watches, Pepsi, Max New York Life, Bank of Baroda among others.
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