How Pradeep Rathod Turned Plastic Bangles Manufacturer Cello World Into A Rs 16,000-crore Company

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posted on 8 months ago — updated on 1 second ago

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In addition to its primary cookware line, which contributes to over two-thirds of its total revenue, Cello World has products that include items like plastic bangles, pencils, stationery and moulded furniture.

In November 2023, Mumbai-based company Cello World, known for its extensive array of kitchenware products such as snack boxes, water bottles, storage containers and plastic furniture, achieved a major milestone by entering the stock market. This move catapulted the company into the prestigious billionaires club. As the company’s chairman and managing director, 59-year-old Pradeep Rathod became a billionaire because he owned a significant 44% of Cello World, which Forbes said was worth $1 billion (Rs 8,317 crore).

Established in 1967 by Ghisulal Rathod, originally specialising in PVC footwear and bangles, Cello World underwent a significant transformation in the late ’80s. Inspired by Ghisulal Rathod’s visit to the US, the company shifted its focus to manufacturing Cello casseroles. Under the leadership of Pradeep Rathod, the company expanded its offerings to include a wide variety of kitchenware products. In 2017, it ventured into the glassware and opalware market as well.

Pradeep Rathore, Pankaj Rathore and his son Gaurav Pradeep Rathore have a significant contribution to taking Cello World to great heights. In the last two years alone, there has been a 70 per cent jump in sales of Cello World. The company achieved revenue of Rs 17.97 billion in the financial year ending March 2023. Along with this, the company’s profit also increased by 58 per cent to Rs 230 crore. Its market cap is Rs 16,746 crore as of March 19, 2024, as per Moneycontrol.

Despite the IPO not being priced on the lower end, investors were attracted to Cello World’s diversified product offerings encompassing plastic, glass, and porcelain items. The company has to compete with many renowned companies in the market. Among the big companies like Borosil, TTK, Milton and La Opala, Cello products are maintaining their hold on the market.