In a move to attract new-age customers, and keep its premium image among the target audience, the top two-wheeler maker Yamaha has launched another campaign called “The Call of The Blue” 4.0.

This is another leg for the flagship campaign, where the company has made some updates to catch the attention of all the young petrolheads. The strategy comes at a time when the top manufacturers in India, are dominating the segment by offering or launching new motorcycles in multiple segments with each passing day.

Modification and Purpose of Compaign?

As per the details shared by the official release, the newly introduced campaign slogan, “Hear the Call Now,” builds on the previous tagline, “Have You Heard the Call?” The sole purpose of the decision is to appeal to young and aspiring riders to explore a new range of models in the latest product line.

Target Audience

The campaign resonates with the youth, displaying the company’s core values and rich global heritage with a commitment to creating true riding enthusiasts.

The campaign also aims to offer evolving preferences in the motorcyle community, targeting modern consumers, who are looking for a performance-oriented riding expirence.

Here’s What Top Official Says

Sharing the views about the same, the company’s Chairman in India, Eishin Chihana, said, “At Yamaha, we are extremely proud of extending the joy of motorcycling to Indian consumers through our impeccable product portfolio and immersive ownership experience over the years. We are streamlining our strategies to meet the unique needs of today’s youth.”

In addition, he said, “By introducing the 4th edition of ‘The Call of The Blue’ brand campaign, we are reinforcing our brand values by inspiring young aficionados to awaken the rider within them. We are confident that this new version will be a success and help strengthen our position in this dynamic market, while differentiating us from others.”