Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan; has concluded November 2017 with a year-on-year growth of 37.1%. Clocking an overall sale of 49,535 units during the month, the company has shown an increase in both domestic, and the export front.
The domestic sales contributed 42722 units, up from 30830 units in November 2016; while exports stood at 6813 units; as against 5268 units recorded for the same-month last year. Cumulatively, Suzuki two- wheelers has already surpassed its entire FY 2016-17 performance of 3,50,000 units by clocking 3,80,950 units just during the April-November 2017. The same is a 38.26% increase over the 2,75,513 units Suzuki two-wheelers had clocked during this period, the year before.
Commenting on the performance, Mr Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPL said, “The consistent growth is a testament to the successful fructification of the new product strategy at Suzuki Two-wheelers where we have aligned our focus on the premium segment of scooters (125cc and above), and premium motorcycles (150cc and above). Under this renewed focus, we also launched the much-awaited Intruder motorcycle, a 150cc modern cruiser, in November that has ushered in the era of ‘Urban Brotherhood’ in India."
November was an action-packed month for Suzuki two-wheelers as they launched the much anticipated new Suzuki INTRUDER 150 – India’s modern cruiser. Suzuki also announced its association with FC Pune City - the Rajesh Wadhawan Group and Arjun Kapoor co-owned Indian Super League club as the principal sponsor for the ongoing fourth season.
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