Piaggio was in for a rude shock when Chinese manufacturers displayed imitations of its premium Vespa scooters
Chinese imitations of consumer products is not new. It is now learnt that Piaggio was in for a rude shock when Chinese manufacturers displayed imitations of its premium Vespa scooters at the recently concluded EICMA 2013 also known as the Milan Motorcycle Show.
11 scooters being displayed by seven Chinese exhibitors were seized by the Mobile Unit of the Rho division of the Guardia di Finanza which is the financial law enforcement arm of the Italian military police.
The vehicles that were seized had breached the exclusive right constituted by the three-dimensional trademark registered by Piaggio. It protects the characteristic shape of the Vespa and the design of the global and iconic scooter.
Read the full story at Overdrive.in
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