Is there really such a thing as too much coffee? While many of us might spend a few hundred rupees on our favourite brew, one woman in Mumbai has racked up an astounding bill of over Rs 9 lakh. Mishquat, who has been ordering her beloved cinnamon coffee from Starbucks daily via Zomato, has accumulated Rs 9.4 lakh in coffee expenses. Zomato even turned her caffeine craze into a celebration through a new ad film and giving customers a special Mishquat discount.
In the ad film shared by Sahibjeet Singh Sawhney, Zomato’s marketing head, the story unfolds with Mishquat’s mother storming into a Starbucks store, enraged by a thank you note from Zomato recognising her daughter’s staggering Rs 9.4 lakh coffee orders. She demands to speak with the manager, who explains that Mishquat’s daily orders have become a part of the store’s ambiance. To add a fun twist, the delivery partner who regularly brings Mishquat’s orders enters the scene and immediately recognises the mother. In a surprising turn, the mother tries the coffee herself and finally understands why her daughter is so addicted. The ad wraps up with a heartwarming touch, featuring real photos of Mishquat and her mother, and ends with Zomato offering a special discount code named after Mishquat to celebrate her coffee obsession.
Along with the ad film, Sawhney wrote, “Mishquat, from Mumbai, has ordered for over ₹9.4Lacs from on Zomato. This video is our tribute to her. Special thanks to her mom for letting us create this :)"
Watch the video here:
The creative ad film quickly captured the internet’s attention, flooding the comment section with a flurry of reactions. Here’s a glimpse of what people are saying:
One user quipped, “Mishquat’s Starbucks order could fund a startup," while another humorously commented, “Ye toh mera pura CTC pee gayi. Lol (She drank my entire CTC. LOL)."
Someone else chimed in with, “Okay, so mishquat is pumping zomato’s stock."
Meanwhile, many users lauded Zomato for its marketing strategy with one user commenting, “Wow, Sahibjeet Singh Sawhney! This is next-level personalized marketing by Zomato. The fact that you got her mom involved makes it even more special. Brilliant Storytelling & really creative."
Another added, “This is incredible! Turning a data point into such a clever ad is really impressive."
A person commented, “That’s incredibly heartwarming, Sahibjeet Singh Sawhney. Great job on celebrating Mishquat’s loyalty. It’s gestures like these that truly make Zomato shine."
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