Over 40 Per Cent of Consumers Around the World Now Have a Tablet

New data from Global Web Index (GWI) shows that even though their popularity seems to be on the wane, tablets are just a few percentage points away from being ubiquitous household items.

Across the 32 regions around the world that GWI monitors, 44 per cent of internet using adults claim to have a tablet. When the data is sifted further, the countries most in love with tablets are Hong Kong, Spain and Portugal, where ownership is at the 58 per cent mark.

They are closely followed by Turkey and The Philippines (56%), while 54% of adult internet users in the UK, South Africa, Italy and Singapore are tablet owners.

GWI notes that without exception, the countries with the most tablets are in mature markets and that ownership in emerging countries is very low, as large screen smartphones are more and more the device of choice.