Apple has a big fight on its hands as the AI era has gone into an overdrive with OpenAI and Google showing their battle weapons. The company is widely tipped to announce the AI-powered iOS 18 version and other news around its plans for the future. But AI is surely going to be taking the centrestage at the WWDC 2024 in June.
Tim Cook has even talked about the big advantage that Apple will bring to the AI table. However, the company is unlikely to take it easy and be more practical with its AI introduction, as per the latest Bloomberg report.
Focus On The Basics
The report says Apple will not blow you over with its AI chatbot talking to another chatbot or even make it see through your phone’s camera, no. Instead, we could see more basic integration of AI that should make the likes Siri more dependable and effective, the way an assistant should be.
The Safari browser is another big AI upgrade that most people should expect to hear more about, and you also have apps like Notes that could bring live AI transcription which is really useful. All these features could be processed on the device which helps Apple sell its privacy pitch further with a coat of AI enriching the experience. The tight control that Apple has over its software and hardware could work in this regard.
OpenAI And Apple Steal the Limelight?
While Apple will keep its own AI innovations on the down-low, the WWDC 2024 could be the platform where the company confirms its deal with OpenAI. We could see the ChatGPT 4o and future versions come to iOS and Mac devices earlier than other platforms, which will be a win-win for both the parties.
Apple is likely to rely on OpenAI for processing the data for its services on the cloud, which affords the company to channel all its energy on the in-house AI resources. We’re just a few weeks away from the WWDC 2024 keynote where all these rumours will be either put to bed or confirmed officially by the company.
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