New Delhi: Apple has strict content guidelines for the apps listed on its Apple Store. Flouting the norms could mean removal of the particular app and Facebook-owned popular photo-sharing app Instagram is no exception to this rule.
Instagram CEO Kevin Systrom has admitted that one of the reasons the service has an anti-nudity policy is due to Apple’s strict rules.
A report on Business Insider notes that the Free The Nipple movement has also been witnessed on Instagram for its double standards where photos showing female nipples are censored while the ones of males are allowed. Celebrities like Rihanna and Miley Cyrus have posted nude pictures only to be taken down by the site.
Systrom said that Apple’s App Store guidelines require Instagram to be rated 17+ if it wants to allow explicit images. However, the service wants to appeal to as many users as possible and changing the rating would mean a loss in user base who want to view PG-13 content.
Defending Instagram’s banning of nipple pictures on the service, Systrom pointed out that the Internet has enough of such images and viewing them on Instagram isn’t essential to the service.
While it does ban most nudity, it doesn’t censor all female nipples on the app. Images showing post-masectomy scarring and photos of women breastfeeding are allowed, according to the guidelines.
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