Featuring the Ram Mandir, G20, the Centre’s success on the economy and infrastructure front, Chandrayaan-3 and sports medals, the BJP on Thursday launched the video for its 2024 Lok Sabha election campaign theme centred around Prime Minister Narendra Modi. The slogan: “Sapne nahin haqeeqat bunte hain, tabhi toh sab Modi ko chunte hain.”
The BJP said the campaign has emerged organically from among the people, and the party has adopted it in tune with the mass sentiment. The theme of this new campaign also complements the ongoing national fervour building in consonance with the ‘Modi Ki Guarantee’ pitch, which has worked for the saffron camp in recent state elections, party leaders said.
सपने नहीं हक़ीक़त बुनते हैं,तभी तो सब मोदी को चुनते हैं।प्रधानमंत्री नरेन्द्र मोदी जी के एक दशक के प्रयासों को चिन्हित करता हुआ एक सुंदर वीडियो गीत, जो उनके नेतृत्व, कार्यशैली, और अनवरत प्रयासों को बहुत प्रेरणापूर्ण तरीके से प्रस्तुत करता है। ऐसे प्रयास जिनसे करोड़ों भारतीयों… pic.twitter.com/nEbF6bRlfz
— Jagat Prakash Nadda (@JPNadda) January 25, 2024
The music video showcased how Prime Minister Modi has turned the dreams and aspirations of crores of Indians into reality, with the party saying the slogan resonates with the masses and their sentiments to choose him. The theme song features the Ram Mandir with the visual of the prime minister prostrating before the Ram Lalla idol in Ayodhya during the pran pratishtha ceremony on January 22.
“It is our majority government which did pran pratishtha of Ram Lalla in Ayodhya,” Modi said while virtually addressing first-time voters on Thursday.
The song highlights how the country was struggling with slow progress before Narendra Modi became the PM, and that he has fulfilled his promises by putting the country on the path of development. It says people no longer choose dreams but reality and, hence, they choose Modi. The song also features successes of the country under Modi like the G20 presidency, Chandrayaan-3, infrastructure, foreign policy, sports and other policy decisions.
Another song coming
Apart from the main song, which the BJP said captures in an emotive tone the work of PM Modi, a separate, foot-tapping massy song is also planned for release soon. The BJP will also release digital hoardings, display banners, digital films and other campaign initiatives. The party said each of these campaigns will establish the case of what Modi has achieved in all domains and, thus, he is the natural choice of people, over and over again.
On the occasion, BJP national president JP Nadda said: “PM Modi turns dreams into reality, guaranteeing delivery on promises and dreams spanning previous generation, present generation or the future generation of ‘Amrit Peedhi’. Dreams spanning years, decades or even dreams going back 500 years have been delivered by PM Modi.”
Nadda said the Modi government’s initiatives have turned crores of dreams into reality. “The youth have gained jobs through startups and entrepreneurial loans, and have become atmanirbhar and farmers can sell their produce internationally and have been assured holistic support. Women have increased representation at all levels and financial independence and are equal stakeholders in the country’s progress. The poor have been lifted out of poverty and now have a life of dignity,” he said.
The BJP president added that there is hope for a prosperous India, “with faith in PM Narendra Modi’s ability to not just listen but to instinctively gauge people’s dreams and fulfil them”.
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