For the longest time, Emraan Hashmi was known as the “serial kisser” in Bollywood. However, the actor does not pin that on the audience. In a recent chat, he said that it’s an image that the producers and the actor himself sold to the viewers. He said that actors have “labels” that become their identification, like Anil Kapoor’s ‘Jhakaas’ and Salman Khan taking off his shirt and dancing.
Speaking to Shubhankar Mishra about being typecast in Bollywood, Emraan said, “I think bahot saare artists ke sath ek patent cheez ho jaati hai, ek image set ho jaata hai, aur wo unka saath nahin chodhta hai (With many artists it becomes a patent thing, an image is set, and it doesn’t leave them).”
He added that just like how Shah Rukh is associated with his arms open pose, Salman Khan takes off his shirt in dance numbers and Anil Kapoor says ‘Jhakaas’, Emraan is identified by the serial kisser image.
“I don’t blame the audience. A large part of my career until 2009, 7-8 saal tak, woh image tha mera jo producers sell kar rahe the. Mai khud sell kar raha tha (A large part of my career till 2009, for 7-8 years, it was my image that the producers were selling. I was selling it myself),” the actor said.
The actor’s image as a serial kisser was framed after he starred in the murder franchise. Speaking about his kissing scenes in the first Murder film, Emraan said that it was a “sticking point” in Bollywood as the audience hadn’t seen such a “bold moment” and “unapologetic rebellious characters” till then.
On the work front, the Tiger 3 actor is awaiting the release of the second part of his Disney+ Hotstar series, Showtime, on July 12. Talking about the ‘positive feedback’ he received for the first part, Emraan told News18 Showsha, “What people reacted to was that it was a breezy, entertaining and fun take on our industry. We sprinkled a lot of truths about it in a very interesting way. I would want to give credit to the writers for that. It captured the idiosyncrasies of producers and stars in an industry where relationships are fickle, transient and fleeting and where there’s no permanence of success and failure and stocks go up and down.”
Besides Showtime, Emraan will also be seen in two Telugu films, OG and G2.
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