Clean Beauty Day: What Is The ‘Clean Beauty’ Trend And How It Helps Your Skin

Skincare has become an essential part of our daily routines, with an array of products to choose from for one’s specific skin needs. To top it off, a new trend emerges almost every week, telling us that one magical ingredient or product that will cure all our skin problems.

In this clutter, it can be difficult to zero in on one trend to follow, which is where the expert sage advice of a dermatologist is required. On Clean Beauty Day, Dr. Aparna Santhanam, Dermatologist and Skin Expert, ITC Dermafique explains what kind of ingredients one should look for in their clean beauty products, and how choosing skincare products with no nasties is beneficial for your skin health.

Why Your Skin Will Thank You for Choosing Clean Beauty

If using natural ingredient products is a trend you’re still not convinced on, here are a few reasons why these no-nasties products will have your skin glowing with joy:

1. Happy Calm Skin: Clean beauty prioritizes gentle formulations, avoiding harsh chemicals like sulphates and parabens known to trigger redness, breakouts, and sensitivity. Dr. Aparna says, “Using such products helps protect your skin’s natural barrier, especially for individuals with sensitive or easily irritable skin”.
2. Ingredients That Truly Work: Seek out products that call out their natural ingredients. According to Dr. Santhanam, “Seaweed, Vitamin E, and chamomile aren’t mere trends; they’re essential components in skincare formulations. Their natural goodness isn’t up for debate. As a dermatologist, I assert, these ingredients deliver tangible benefits, from hydration to antioxidant protection. Clean beauty demands efficacy, and these botanical stalwarts deliver, without compromise.”

   In a world saturated with skincare options, clean beauty emerges not just as a trend, but as a conscious shift towards mindful skincare. By choosing products free from harsh chemicals and rich in natural ingredients, you’re not only investing in your skin’s health but also embracing a holistic approach to well-being. Dr Santhanam explains, “Clean beauty empowers you to make informed choices, understanding the “why” behind each ingredient. Remember, healthy, radiant skin is not about quick fixes, but a journey of consistent care with products that prioritize both efficacy and your skin’s delicate balance.”