New Delhi: Ever since Marissa Mayer took over reins at Yahoo there have been a constant string of changes at the Internet giant and the latest is a new logo for the company. What hasn't changed in the new Yahoo logo is the colour purple and the iconic exclamation mark.
The logo was shown both with purple letters and in white with a purple background spelling out the word Yahoo!, with no letters touching and ending with an exclamation point.
Yahoo says the new logo is "a modern redesign that's more reflective of our reimagined design and new experiences."
"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," Kathy Savitt, Yahoo's chief marketing officer, said in a post on Yahoo's official Tumblr blog.
The revision is the first time that Yahoo has made a significant change to its logo since a few tweaks shortly after co-founders Jerry Yang and David Filo incorporated the company in 1995.
Yahoo ran a new logo every day on its US homepage, Tumblr, Twitter and Facebook pages for the last 30 days as a countdown.
The redesigned look unveiled late Wednesday is part of a makeover that Yahoo has been undergoing since the Sunnyvale, California, company hired Google executive Marissa Mayer to become Yahoo's CEO 14 months ago.
Mayer has already spruced up Yahoo's front page, email and Flickr photo-sharing service, as well as engineered a series of acquisitions aimed at attracting more traffic on mobile devices.
The shopping spree has been highlighted by Yahoo's $1.1 billion purchase of Tumblr, an Internet blogging service where the company rolled out its new logo.
What do you think of the new Yahoo logo? Let us know in the comments.
####The old Yahoo logo
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