The world is becoming a smaller place and it is now possible to do business without moving an inch. Virtual Tradeshows are one more manifestation of this big world getting smaller, thanks to technology. These events function just like usual tradeshows, with booths, plenary sessions and keynote speakers, but without the travel and expense. To attend workshops and sessions, all one needs is a computer.
Virtual tradeshows are becoming an important part of mainstream marketing. These are not only beneficial to the tradeshow organizers, who can spend more time recruiting quality speakers and exhibitors and spend less on logistics, but the attendees who do not have to compromise on time or money and most of all quality.
Although, globally this trend has gained considerable traction, in India it is still an unexplored territory. However, taking on the role of a trendsetter Biztech2.0 (Web 18) introduces an exclusive Virtual Experience Platform: The Enterprise Tech Show. A first when it comes to web based events, the platform aims at catering to a knowledge hungry community through the power of browsers..
According to CTO, ICICI Securites Ltd, Joydeep Dutta, “This sounds like a very interesting platform for hosting virtual conferences allowing busy executives to participate at a time convenient to them without physically attending the conference. In today's environment of tight budgets and cost control, such a medium for conducting events would help both vendors and customers to come together in a very cost effective manner,” according to Joydeep Dutta, CTO, ICICI Securities.
This ‘Enterprise Technology Show - A Virtual Experience’, will open doors on the 22nd of April 2009 and continue on through till the 24th of April 2009. CXOs will be able to choose to attend conference keynotes, visit pavilions, download exhibitor brochures in their virtual event bag, chat with other peers and the business Community, exchange business cards. Everything without venturing out! To be a part of this event, all one has to do is Register and log on to the platform as per the schedule.
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