Mumbai: Finnish handset giant Nokia today launched an advertising and marketing blitz to push sales of its Windows operating system-based Nokia Lumia smartphones.
"This will be the biggest advertising and marketing blitz that Nokia India has launched for any product so far. Its called Amazing Everyday, and very soon you will see Jet Airways aircraft painted and branded with Nokia Lumia colours.
"We will also do the same with cars, taxis and buses," Nokia India Western Regional General Manager Prashanth Mani told reporters here.
Nokia plans to target young people between 22 years and 24 years for its Lumia smartphones. "We intend to target young working people, who are in their very first jobs. Our marketing campaign is intended to target young people," he said.
He refused to answer any questions about Nokia's reported plans to launch a tablet in 2012, even as French publication 'Les Echos' recently quoted Nokia France Head Paul Amsellem as saying, "In June 2012, we will have a tablet that runs on Windows 8."
Nokia India is working closely with telcos for 3G data tariff packages to be bundled along with its Lumia smartphones, he said.
"Besides this, we have also trained 12,500 people all over the country to provide assistance to consumers. We are also working with 1,000 developers across India to develop smartphone applications using the Microsoft Windows Mango 7.5 platform," Mani said.
Despite using the Mango platform, Nokia intends to have phones running both 'Belle' and 'Anna' versions of its Symbian operating system, at least until 2016, he said.
"It is a dual platform strategy that we are following at present. We will continue to use Symbian until 2016. We went for a long term relationship with Microsoft Windows, because Google purchased Motorola, leaving out other smartphone players," he said.
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