Lecture on business challenges

BANGALORE: Prof Raji Srinivasan from McCombs Business School is visiting the IIPM campuses at Chennai, Bangalore, Delhi and Ahemdabad to deliver a lecture on Business Challenge in a Flat World. She would be in India till September 28. Professor Srinivasan has a very distinguished research and teaching record. She has over seven years of experience in senior executive positions in management consulting with Peat Marwick Mitchell and in account management with J Walter Thompson Advertising. She also founded and successfully managed an advertising agency for four years. Dr Srinivasan is an active researcher who does high-impact research. Her research focuses on the areas of marketing strategy, organisational innovation and marketing metrics.