It's Himesh vs Shah Rukh this Diwali

New Delhi: The Hindi film industry has always encashed the prolonged festive season of India. Several producers wait for the entire year to get a releasing slot on either Eid or Diwali and this patience pays back too. Normally the industry gets its biggest blockbusters during this season only.

So far this year too has remained true to this popular notion. Salman Khan's Eid release 'Bodyguard' has broken almost all records despite being a mediocre film.

However the battle does not look as intense as the last year when two relatively established directors had clashed with full momentum. Rohit Shetty had emerged as the winner with box office success 'Golmaal 3' while Vipul Shah had to rely more on the money generated due to the selling of satellite rights of 'Action Replayy'.

Shah Rukh Khan was eyeing this season since a long time and now his 'RA.One' is all set to go public but the chances of his success is more than any other simultaneously releasing film.

With huge marketing cost and shrewd promotional drive 'RA.One' looks to kill the enthusiasm for any other film but other contenders have the confidence to stay in the game for their variety of subjects and presentation style.

The Diwali war begins four days ahead of it when 'Be careful' is appearing in halls.

The drama will take the viewers to exotic beaches of Goa and Thailand where two friends Andy and Sam want to break free from the clutches of their wives and have fun with beach girls. Some known faces as Rajneesh Duggal and Tanisha Mukherjee are in the film which promises the audiences of a raunchy Thailand trip.

'Tell Me O Khuda' and 'Damadamm' will follow the trend and hit the screens on Friday, October 27, the next day after Diwali.

Directed by Hema Malini and Mayur Puri together 'Tell me O khuda' is an implausible tale of a young hard willed girl Tanya who sets out to search her actual roots. She does not think twice before trying all out to reach for her goal in life. The film features four veterans Dharmendra, Rishi Kapoor, Farooq Sheikh and Vinod Khanna along with almost forgotten Esha Deol.

If there is one person in Bollywood with 'never say die attitude', it's Himesh Reshammiya.

Reshammiya is returning to the tinsel town with a bigger grin and better acting style. The songs of 'Damadamm' are already hit and with a niche fan base, 'Damadamm' might get a decent opening.