Gandhinagar: Film icon Amitabh Bachchan will be the new brand ambassador for Gujarat.
In a message to Gujarat Chief Minister Narendra Modi here on Monday, Amitabh Bachchan conveyed his acceptance.
He wrote, "You have very graciously considered my appointment as brand ambassador for Gujarat. I accept this offer of yours with great humility. I hope we shall be able to work together for the betterment of Gujarat."
On January 6 during his visit to Gandhinagar for a special screening of "Paa" for Chief Minister Modi, Amitabh had expressed his willingness to be the brand ambassador of Gujarat.
When replying to a question by mediapersons, he had said: "I would be happy to lend my face and voice for the cause of Gujarat."
He had been all praise for the development in Gujarat and said the state was a place worth visiting again and again. Amitabh had also said that if the government planned a documentary to showcase the state, he would like to be a part of it.
A thrilled Chief Minister followed up the conversation with a formal offer and the filmstar conveyed his acceptance.
Earlier in his blog, the filmstar was fulsome in his praise of the Chief Minister after his Gujarat visit. He had stated: "He (Modi) lives simply and with mere basic needs and most unlike the head of a state. He speaks with affection on development and progress. He is welcoming to fresh ideas and ideals. The oft-repeated phrase of him being a CM, a common man, is not misunderstood. He does and acts as he speaks."
"He talks of raising the level of awareness for his state through tourism and I volunteer to participate in any activity that would help promote that," the film icon wrote explaining his interest in promoting Gujarat.
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