What is a BBW? (And is it a positive term?)

What is the definition of a BBW?

BBW is an acronym for “big, beautiful woman.” This can refer to any woman in the plus-size community, though it is subjective as everyone has different definitions of “big.” The acronym is part of the body positivity movement, which encourages women to embrace their natural bodies and be proud of their appearance, conveying the message that they need not conform to narrow beauty standards to be considered beautiful. Example: “I’m very attracted to BBWs—their confidence is mesmerizing.”

How the Term “BBW” is Used

BBW can be used as a term of empowerment. The BBW movement celebrates and embraces women who challenge societal ideals of body size and shape. Championing curves, voluptuousness, and full figures, this culture promotes self-love, confidence, and acceptance of diverse body types. The core principle of the BBW movement is to cultivate self-love and empower individuals. BBW advocates work to challenge harmful stereotypes and promote a more inclusive definition of beauty for everyone.

BBW is often seen in online dating. In the world of modern online dating, some women prefer to label themselves as “BBWs” in order to let potential partners know that they are plus-size and aren’t ashamed of it. In turn, some note in their profiles that BBWs are welcome or that they prefer to date BBWs.

BBW has become a pornographic fetish. Though BBW is typically used as a compliment, some women have expressed extreme distaste for the term due to its recent role in porn. Some claim that BBW is a “fat fetish” and that it draws in men who only have an interest in sex. Sociologist Abigail C. Saguy argued in a 2002 study that the objectification of women's weight reinforces the cultural emphasis on their appearance, thereby preserving gender inequality.

Where did the term “BBW” come from, anyway?

The term “BBW” started in a 1970s magazine. In 1979, Carole Shaw coined the terms "Big Beautiful Women" and "BBW" when she launched BBW Magazine, a fashion and lifestyle publication for plus-size women. The magazine also trademarked the term "Big Beautiful Woman." Before the launch of BBW Magazine, there were no positive terms or phrases to refer to a plus-size woman. The term BBW truly set the stage in motion for the body positivity movement.

“BBW” gained popularity online in the 1990s. Whether it was in forums or dating sites, BBW began popping up everywhere in the virtual world. This provided a space for individuals to connect and celebrate their bodies without judgment or stigma.

Famous BBWs

Melissa McCarthy Melissa McCarthy admits her weight has been up and down since she entered Hollywood, and at times she let tough criticism get the best of her. However, in recent years, she chooses to focus on body positivity and staying healthy emotionally and physically.

Ashley Graham Ashley Graham was the first plus-size model to ever grace the cover of Sports Illustrated. During her time in the limelight, she has advocated for self-love and body positivity for everyone—no matter what size they may wear.

Oprah Winfrey One of the richest, most successful women in the world, Oprah Winfrey has confessed to struggling with her weight most of her life. Years later, Winfrey finally began to accept herself for who she is and not what she looks like.