After Bentley came up with the Bentayga and Lamborghini with the Urus, Rolls-Royce is the latest company, not traditionally associated with the high-riding format, to confirm the unveiling of its own super-luxury SUV. The uber-luxury British car manufacturer will finally reveal the Cullinan SUV globally today.
The Cullinan is the brand’s first SUV and is said to be the most luxurious SUV to hit the market ever. Unlike the Bentley Bentayga, which is built on a platform shared with the Audi Q7 and Lamborghini Urus, among others, the Cullinan will be built on the bespoke aluminum platform that is also being used for the new Rolls-Royce Phantom. The new SUV is also expected to share the company's twin-turbo V-12 engine with the Phantom, which in that application currently develops 563 horsepower.
When it eventually goes on sale, it's expected the Cullinan will push the global sales of Rolls-Royce through the 5,000 units per year threshold. In 2016 the company sold 4,011 cars around the world, which was its second-best result ever, but that figure dropped to a disappointing 3,362 units last year.
The new model isn't exactly a secret as camouflaged versions have already been spotted and photographed undergoing testing at the Nurburgring in Germany, where engineers have been relentlessly working to ensure the new model is "effortless to drive everywhere."
In somewhat typical Rolls-Royce style, the luxury brand is refraining from using such common terms as crossover or SUV to describe Project Cullinan, and is instead calling it an "all-terrain, high-sided vehicle." Of course they're not fooling anyone with such terminology, so expect the new Rolls-Royce SUV to go on sale by the end of 2018 and deliveries commencing sometime in 2019.
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