Maruti Suzuki India announced on Wednesday that its Fronx model has surpassed the 1 lakh sales milestone in the domestic passenger vehicle segment within a record-setting 10 months.
The achievement has set a new industry benchmark. Shashank Srivastava, the Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, told Financial Express that they added the Fronx to their lineup to meet the rising demand for a Compact SUV that has a unique design and offers an exciting driving experience.
Srivastava mentioned that selling 1 lakh Fronx cars in just 10 months shows how much customers like it. The Fronx has played a big role in increasing Maruti Suzuki’s share in the SUV market from 10.4 per cent in 2022 to 19.7 per cent in CY2023.
He added that the FRONX is popular because it provides a full package with a modern design, advanced technology, and various engine choices. It has become a favourite among buyers who seek unique and standout options.
“We extend our heartfelt gratitude to our customers for their constant support and are confident that Fronx will continue to spread the joy of mobility,” he further said.
Despite the overlap in pricing with the Baleno, the Fronx has carved its niche as an entry-level compact SUV, capturing a 12 per cent share in the overall SUV market.
Maruti Suzuki provided insights into Fronx’s customer base, revealing that the average age of a Fronx owner is below 35 years, and a significant portion of them are first-time buyers from urban areas. The model has significantly increased its entry-level market share from 17 per cent to an impressive 30 per cent, as per Auto Car India.
The Maruti Fronx, making its global debut at Auto Expo 2023 in January, entered the market in April 2023. Positioned as a crossover based on the Baleno premium hatchback with styling cues from the Grand Vitara compact SUV, the Fronx fills a unique niche in Maruti’s Nexa lineup. Available with two powertrain options – a 1.2-litre petrol and a 1.0-litre Boosterjet – the Fronx offers a versatile driving experience, with 7 per cent of customers opting for the Boosterjet engine.
The Maruti Suzuki Fronx is currently available for purchase at a price ranging from Rs 7.46 lakh to Rs 13.13 lakh, excluding additional costs like taxes and fees. These prices are applicable for customers buying the car from the ex-showroom location in Delhi.
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