Update: Hyundai Creta: Hyundai launches new SUV at Rs 8.59 lakh onwards in India
New Delhi: Hyundai India will enter the competitive and fast growing compact SUV segment with the launch of the new Hyundai Creta today. It's not a sub 4m vehicle and is certainly a lot larger than other compact SUVs like the EcoSport.
Hyundai Creta will compete with the offerings, including Ford Ecosport, Renault Duster, Nissan Terrano and Mahindra Scorpio, Mahindra XUV500 and Tata Safari Storme, which are in a price range of Rs 6.75 lakh to Rs 15.99 lakh.
While its price point is bound to sway its fate in this market, it’s going to be the driving capabilities and performance of the Creta that’ll add to its draw.
The company's Indian arm, Hyundai Motor India Ltd (HMIL), has invested Rs 1,000 crore in the development of the five-seater model.
"Creta has created immense excitement even before its launch with its bold and stylish looks. We are delighted to receive an overwhelming response with over 28,500 enquiries and 10,000 customers showing their interest to live the Creta life," HMIL Senior Vice President - Sales & Marketing, Rakesh Srivastava, said in a statement.
The SUV will herald a new chapter in Hyundai Motor India's success story and will set a new benchmark in the SUV segment of India with it's unmatched capabilities, he added.
With Creta, Hyundai is entering the full-fledged volume segment of SUVs. As of now, Hyundai is present in the SUV segment in the premium category with Santa Fe and with sports-styled i20 Active.
The SUV segment has been growing in India since 2013 at an annual rate of 25 per cent but it has declined in the January-May period by about 6 per cent.
The Creta has been designed and developed in Korea, while HMIL engineers in Hyderabad and Chennai helped to customise it for the Indian conditions.
(With inputs from Overdrive and PTI)
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